Wednesday 16 January 2013

Cover Letters can work.


And this is how it’s done.

I would like to do a quick play by play as to what made this cover letter standout in my opinion. First of all, he clearly introduces himself and recalls the place that they met previously. So this is not a “shot in the dark”/random application with a cover letter, in fact the person may have told the kid to “send him a resume and he would look at it” during their meeting however brief it may have been, but he attached a cover letter anyway – That’s smart.

Secondly he introduces the resume well and explains the experience with humor while also equating himself to the other applicants “I’m not going to over inflate the titles to make it sound more impressing” - Very subtle but also effective. In fact, interns are not expected to have all the experience in the world. Their optimism is usually much highly valued. During those second and third paragraphs he makes the cover letter read honest and bold. I would go as far as to assume that the person that he sent it to may have shown those qualities to the student and he used them in the tone of this cover letter. Which is perfect.

Possibly a deliberate typo on the word “crap”, this is extremely subtle. In my opinion in the world of auto correct and constant spell check everywhere (most browsers, word) it’s difficult to make a typo as blatant as “crapp”. Given that this kid clearly cares about this application, due to the aforementioned clues, I think he made it on purpose. Here’s why: the effect of swearing or using objectionable language is lessened when you make a typo (this is purely subjective to me). So he got to say crap without looking as vulgar – fulking A.

Then he mentions in passing that he already had an internship in wealth management and that he is taking specific courses and tells them about his plans, which I presume would align with this industry. Overall this Cover Letter is not just a slam dunk, it’s a 360 self oop dunk. You cannot write a better cover letter. 

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