The competition between PC and Mac had diluted over the
recent years. We saw a dynamic shift into the mobile computing and increasing
competition in the wake of recent changes, which has birthed an ever-complex
technological battle for dominance on various level of product offerings.
Presumably if you look at the B2C environment then Mac and
PC are competing on the desktop, tablet and smartphone operating system
platforms, as well as tablet hardware. Apple is well known for the so-called
harmony in the apple environment, of how devices just work well together.
Windows looked at that and took it a step further by actually putting together
an operating system that works pretty much the same way on all the devices,
which is brilliant.
On the Smartphone platform they have augmented their
strategy that they have used with Windows for computers by setting a specific
requirement on the processors, which results in the same experience from phone
to phone in terms of performance. This is their key to carving out a niche for
themselves. If they can continue this, they can be the perfect antidotes to the
vicious product cycle of the IPhone. IPhone gets a new marginal improvement
every 6 months, which makes the older models a little bit more obsolete.
Windows and Android can get more phones released in that period of time with
their OS. This in turn allows Windows
and Android platforms to posses the more cutting edge hardware phones, while
Apple is still lagging behind. Now Windows can roll out updates to all the
phones more quickly, and Andorid has to come through the OEM. This hybrid
approach really provides Windows Phone 8 with a winning strategic advantage in
my opinion.
If you look at the tablet competition, I feel like Apple has
been rehashing their offering over and over again and has not offered anything
of value since they implemented a front-facing camera, contrary to that Windows
is allows Pro version users to get access to full Windows 8 Experience along
with USB support, that’s just a future product that makes a much more appealing
alternative to regular computing. I must say that I am intrigued with the
potential that Windows has ahead of them. I feel like they will gradually take
over the IPad and Android in the coming years in the tablet arena.
Desktops have and still will be the place of PC dominance.
Mac and it’s premium pricing has a niche market and will maintain some of it
going forward but all in all I see Apple loosing most of it’s market share and
being the major looser in the coming years. If you think about the velocity of
technological companies rise and falls, Mac in 5 years has risen sharply and
will gradually come down in the next coming years.
When you think of sharp rises and sharp falls think of
Blackberry, they were popular for about 5 years and have pretty much fallen off
the people’s wish lists over 2 years.
I think this song summarizes my opinion of
Blackberry and the supposed rebirth with the Black Berry 10.