So I read this article.
http://www.independent.co.uk/news/world/europe/lacoste-begs-police-please-stop-mass-killer-wearing-our-clothes-2351641.html
Allegedly Lacoste has contacted the police in Norway, where they keep the mass-murder in jail, in an effort to have him stop wearing their clothes. This is a similar move to what Abercombie and Fitch did with a reality star from "The Jersey Shore". I feel like this is getting ridiculous that these companies would stoop this low for the public attention. This is clearly a PR stunt to get people talking about their brand. I am convinced that there's no way that having a photo of a killer wearing your clothes is in any way damaging to the overall brand popularity.
Rationally it's clear that he is not sponsored by the company, nor do they condone everything that their customers do. Since when does an individual has to pass a certain ethics standards to wear certain designer brands. This just doesn't make any sense. To be completely honest I didn't even pay attention to the brand of clothing that the man was wearing.
I am guessing that athletics wear is really centered on this idea behind sponsorships, where they feel like wearing something advertises it, which it may in a way, however only to the likely minded individuals. For example, if I like basketball I have a favorite player and if he wears certain clothes I may be inclined to buy them. That's it, I don't make any effort to avoid clothing that is endorsed by someone else that I don't like.
The only way that this would make sense to me is that if Lacoste knew something about subconscious association and buyers preference, which actually borders on the edge of brainwashing and mind-control. And since we can refer to companies as people, Lacoste is concerned that their brainwashing tactics may be in jeopardy.
http://www.independent.co.uk/news/world/europe/lacoste-begs-police-please-stop-mass-killer-wearing-our-clothes-2351641.html
Allegedly Lacoste has contacted the police in Norway, where they keep the mass-murder in jail, in an effort to have him stop wearing their clothes. This is a similar move to what Abercombie and Fitch did with a reality star from "The Jersey Shore". I feel like this is getting ridiculous that these companies would stoop this low for the public attention. This is clearly a PR stunt to get people talking about their brand. I am convinced that there's no way that having a photo of a killer wearing your clothes is in any way damaging to the overall brand popularity.
Rationally it's clear that he is not sponsored by the company, nor do they condone everything that their customers do. Since when does an individual has to pass a certain ethics standards to wear certain designer brands. This just doesn't make any sense. To be completely honest I didn't even pay attention to the brand of clothing that the man was wearing.
I am guessing that athletics wear is really centered on this idea behind sponsorships, where they feel like wearing something advertises it, which it may in a way, however only to the likely minded individuals. For example, if I like basketball I have a favorite player and if he wears certain clothes I may be inclined to buy them. That's it, I don't make any effort to avoid clothing that is endorsed by someone else that I don't like.
The only way that this would make sense to me is that if Lacoste knew something about subconscious association and buyers preference, which actually borders on the edge of brainwashing and mind-control. And since we can refer to companies as people, Lacoste is concerned that their brainwashing tactics may be in jeopardy.
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